If you haven’t yet heard about the all new Kia Stinger, you should really check it out! The vehicle is a new direction for Kia, and is a true sports sedan. Though it may be a new direction for the company, it is certainly succeeding in all the right ways. The sedan drives exceptionally well, and has some significant power backing it up. Additionally, it has the thumbs-up from racing legend Emerson Fittipaldi.
If that name sounds familiar, it’s for good reasons. Fittipaldi used to dominant the track, and he has won the Formula One World Championship and Indianapolis 500 twice each. So, it’s safe to say, Fittipaldi knows his vehicles. He knows quality when he sees it, especially when it comes to high performance.
“I like the way it drives.”
Fittipaldi was seen enjoying a test run with the new Kia Stinger at the 2017 SEMA show. Fittipaldi wasn’t shy about how he felt about the Stinger, and he was quoted saying, “I love its looks and, more importantly, the way it drives.” With this sort of support, this is definitely a vehicle you’ll want to check out.
The Kia Stinger certainly is a step in a new direction for Kia as a whole. Kia has built its brand on fun, affordable, and stylish vehicles. However, it has generally stayed away from sports sedans. The Stinger changes this, and the company seems to be succeeding thus far with its venture into sports cars. The Stinger starts at an estimated MSRP of $31,900, while the GT is estimated to start at $39,000.
Appealing to a new kind of driver and expanding their loyal customer base is a part of Kia’s recent marketing strategy, and unveiling the all new Stinger has certainly been a step in the right direction. The positive response form racing fans – and actual racers like Emerson Fittipaldi – has got to be positive encouragement for members of the Kia team.
Keep an eye out for the 2018 Kia Stinger to come to a dealership near you!