Archive for the ‘News’ Category
When one thinks about Kia, luxury may not be the first thing that comes to mind. Kia has built its brand on affordable, fun, and eco-friendly vehicles. However, the company has certainly made a name for itself in a new market with its luxury vehicle, the Kia Cadenza. This sophisticated sedan is comfortable, spacious, affordable, and fun to drive. It is most certainly a Kia.
To illustrate just how luxurious the Cadenza is, and how much Kia understands the market, they compared the 2017 Cadenza with the 2017 Lexus ES350. The Cadenza not only has more horsepower, it also has a considerably more spacious interior. Learn more about the Cadenza in the video!
KIA Motors America recently announced pricing plans for the all-new 2018 KIA Rio sedan and 5-door hatchback. Not expected to hit KIA retailers until early October, the subcompact duo will be available in three trim levels LX, S and EX.
- LX starts at $13,900 (sedan)/ $14,200(5-door)
- S starts at $16,100 (sedan)/ $16,400 (5-door)
- EX trim starts at $18,400 (sedan)/ $18,700 (5-door)
The Big Apple got “Stung” earlier this month when a star-studded group of celebrities took to the streets of New York City to race one of the year’s most anticipated automobile releases – the all new 2018 KIA Stinger. Located on a transformed, fully functioning race track, fashion designer Brandon Maxwell, supermodels Candice Swanepoel and Joan Smalls, baseball legend Alex Rodriguez, bestselling author and TV host Derek Blasberg, and social media superstar Cameron Dallas gathered to test out the KIA Stinger in the very first Stinger Runway Racing challenge. Swanepoel was able to pull away from her celebrity competition, and take home first-place bragging rights in a race against the clock.
Kia has recently announced that there will be a new head of dealer development for the company. Ian Kewley was appointed to the position, taking over for the retiring Ian Wilson. Wilson had been an integral part of Kia for nearly 30 years.
Paul Philipott, CEO and president of Kia Motors (UK), gave a statement, taken from motortrader.com, about how important Wilson had been to the company. In it, he said, “Ian is one of the founding fathers of the Kia family in the UK. He has had a vitally important role within Kia every step of the way and we thank him for dedication, enthusiasm and professionalism. He will be greatly missed but I know that he will enjoy his well-earned retirement.”
Kia has recently announced that they will be appointing a new style head. Pierre Leclercq was selected for the position. Leclercq was formerly a designer at BMW, as well as Great Wall Motor. Kia has been switching up their lineup recently, and earlier this month Ian Kewley was appointed as head of dealer development.
With the experience he possesses from his previous positions, Leclercq should be able to perform very well in the position. Leclercq will be working specifically towards strengthening Kia’s position in the Chinese auto market. Sales for the company have been down in the country. Having a fresh take on the company’s style strategy moving forward may help strengthen the company’s position within the country.
When many people think of the Kia name, they often think about the 2017 Kia Soul. Likely one of the most easily recognized vehicles on the road today, it’s not hard to imagine why. It’s hard to forget the commercials that put the Soul into the spotlight, mixing music and hamsters. In addition to clever marketing, the 2018 Kia Soul has remained popular primarily due to its performance, striking looks, and economical price.
The Kia Soul is a relatively young vehicle. Despite this, Kia has spent significant time making it an affordable and versatile car. Kia has allowed owners to customize their experience significantly. In keeping with this pattern, Kia has introduced the 2017 Kia Soul Turbo.
Kia Motors recently announced that it will sponsor the annual Style360 event at this fall’s New York Fashion Week for the thirteenth year in a row. Partnering with agency A-List Communications, Kia will deliver a runway experience like no other, jam packed with special guests from Hollywood and the fashion world. While it may come as surprise to some that an automaker would take part in an event at New York Fashion Week, with a lineup as stylish as Kia’s the partnership makes perfect sense.
What is Style360?
Spanning three days and featuring nine separate runway shows plus a host of other exhibitions and activities, Style360 is a fashion celebration. Attendees will be among the first to see upcoming designs from major brands including Chinese Laundry, Bad Butterfly, MOMEMTUM and Livari, plus they’ll get a chance to view the all new Kia Stinger up close and personal. Add food from popular New York restaurant Bagatelle NYC and drinks from Day Owl Rose, Deep Eddy Vodka and Essentia Water, and you’ve got an incredible party!
Kia has just opened a brand new regional office in the United States. At the end of July, the company opened its Southwest Regional Office. The opening of the new office shows the company’s dedication to its customers and its dealers, and its continued growth in what can be a challenging automotive market. Opening an additional regional office will allow the company to work better with its dealers in the area, ensuring that Kia’s customers are given the best service possible. A new office displaces the amount of dealers in the other regions, which should lead to a more focused approach.
The new regional office will be headquartered in the metropolitan area of Dallas, Texas. The office and region will be run by Scott Martin, who is no stranger to effectively working and running an office. He was a high-ranking manager at the Western Regional office, and will take his experience into the new Southwest region, where the brand will hopefully flourish.
Kia continues to show its dedication to expanding its brand and furthering customer satisfaction. The automaker has launched several new vehicles, including the highly-anticipated 2018 Kia Stinger. The vehicle is a sports sedan, which is a new face for the company, and will be available sometime in late 2017.
The company has also expanded its internal technology offerings, supplying Amazon’s Alexa with Niro Skill, which allows users to learn everything there is to know about the Kia Niro by asking Alexa. Kia is clearly focused on expanding its brand and providing customers with the best experience possible, and this includes their construction of a new regional office.
Kia has had a fairly eventful summer, as they have officially debuted two new vehicles that will be added to their fleet this fall. The two vehicles are very different from each other, but they each satisfy a need in the Kia lineup. These vehicles are the 2018 Kia Stonic, and the 2018 Kia Stinger.